Mission, Vision & Values Statements

Our Mission

We are a welcoming, safe and livable community dedicated to people and business

Our Vision

Set in the picturesque mid-Willamette Valley alongside the foothills of the Coast Range, we are a prosperous community that has preserved its small-town character. Our 1898 county courthouse looks out over our town square and revitalized historic downtown. We have planned well for our growth and development, updating essential infrastructure and strengthening our neighborhoods
- Excerpt from Dallas 2030 Vision

Our Motto

Come thrive with us, we invest in people and business

Our Values

Transparent, Open, and Honest GovernmentThis value reflects our most important responsibility to our citizens and customers. Our competence is measured and, in fact, reinforced through active engagement of those we serve. We maintain an organizational reputation for openness, honesty, and integrity.

Diverse and Humane Organization
– We are an organization that protects individual rights and honors diversity. Civil communication, respect for others, compassion, and a sense of humor are essential tools in our organization. We value what makes each person unique and strive to respect and treat each other with dignity

Public Service
– We are public servants. We proactively serve the community’s needs. We are accessible, responsive, respectful, consistent, and understanding. We assist beyond our customers’ expectations.

Fiscal Responsibility
– Proper use of public resources is a trust which we honor and protect. In our management of this trust, we must avoid even the appearance of impropriety. In our management of public funds, we constantly strive for the greatest possible efficiency and effectiveness.

Personal Honesty and Integrity
– Each of us demonstrates the highest standards of personal integrity and honesty in our public activities to inspire confidence and trust in our government.

– Excellence is shown by being creative, professional, innovative, showing initiative, and being committed to our community. In this pursuit, we support continuing education and training for everyone in the organization.

– We are a team that supports each other and the community, and we emphasize a high level of trust. We embrace a spirit of teamwork, empowerment, cooperation, collaboration, and community.

Contact Us

  1. Latta, Brian_sm

    Brian Latta

    City Manager

    187 SE Court St
    Dallas, OR 97338

    Ph: 503.831.3502
    Fax: 503.623.2339
    TDD: 503.623.7355


    Monday - Friday
    8:00 am - 12:00 pm
    1:00 pm - 5:00 pm